Homeowners want to know whether a HEPA filter or UV light actually improves their air, what MERV ratings mean for their furnace filter, and whether their home needs fresh air ventilation or just better filtration. A website that explains the difference earns the IAQ call. Free mockup, no commitment.
For Indoor Air Quality in KC
Web Design for Indoor Air Quality Companies in Kansas City
Indoor air quality customers are KC homeowners who have a family member with allergies or asthma and suspect the home air is contributing, homeowners who smell musty or chemical odors and don't know the source, or homeowners in tightly sealed newer homes who want to understand whether they need fresh air ventilation. The central education is the difference between filtration, purification, and ventilation — three separate problems with different solutions. Filtration: furnace filters rated by MERV (Minimum Efficiency Reporting Value) — MERV 8 captures pollen and dust mite debris but passes most bacteria and smoke particles; MERV 13 captures fine particles including most bacteria and smoke; MERV 16 approaches HEPA performance but adds static pressure that can starve a residential blower — high-MERV media filters (Aprilaire 213/413, Lennox PureAir) use 4-inch-deep media to maintain airflow at MERV 11–13. HEPA filtration: true HEPA removes 99.97% of particles at 0.3 microns; installed as standalone unit with its own blower (IQAir, Austin Air) because residential HVAC blowers cannot overcome HEPA pressure drop. VOC and combustion byproducts: volatile organic compounds from building materials, cleaning products, and furnishings are not captured by particle filters — activated carbon adsorption media is required; combustion byproducts (CO, NO2) from attached garages and gas appliances require source control and CO monitoring, not filtration. UV-C germicidal irradiation: UV-C lamps installed at the coil or in the supply plenum kill mold and bacteria on surfaces and in air passing through — coil irradiation prevents mold growth on the wet coil surface, in-duct air purifiers (Honeywell UV100, RGF REME HALO) use UV-C plus ionization or photocatalytic oxidation to treat air volume. ERV/HRV ventilation: Energy Recovery Ventilators and Heat Recovery Ventilators bring fresh outdoor air into the house while recovering 70–85% of the heat energy from exhaust air — required in new construction at KC's tight leakage standards; in existing homes, ERV addresses high CO2 (occupant stuffiness), high humidity in summer (ERV transfers moisture as well as heat), and VOC dilution. IAQ monitors: consumer monitors (Awair Element, IQAir AirVisual) measure PM2.5, CO2, VOC, temperature, and humidity — useful for identifying when and where problems occur; radon testing requires separate long-term alpha track detector or continuous monitor (KC area has moderate radon potential, 2–4 pCi/L typical basement). An IAQ website that explains filtration vs. purification vs. ventilation — and which solution addresses which problem — earns the homeowner who knows something is wrong but doesn't know where to start.
What homeowners research before calling an IAQ company
- MERV ratings — what the number means, MERV 8 vs. 13 vs. 16, why high-MERV filters can hurt airflow
- HEPA vs. media filter — why true HEPA requires its own blower, what a 4-inch media filter actually captures
- VOC sources — building materials, cleaning products, why particle filters don't address chemical contaminants
- UV-C germicidal lamps — coil irradiation vs. in-duct air purifiers, what UV-C does and doesn't kill
- ERV vs. HRV — fresh air ventilation, energy recovery, when tight homes need mechanical ventilation
What your indoor air quality website would include
- Filtration guide — MERV scale explained, media filter vs. standard filter, airflow and static pressure tradeoffs
- Purification section — UV-C germicidal irradiation, activated carbon for VOCs, ionization and PCO technology
- Ventilation section — ERV vs. HRV, when tight homes need fresh air, CO2 and humidity as indicators
- IAQ monitor guide — what consumer monitors measure, radon testing, when to call a professional
- Allergy and asthma section — which improvements address triggers, source control vs. filtration
- Assessment form with current filter type, allergy/asthma history, home age, recent remodel or new materials
What clients say
“The hardest conversation was with customers who had already bought a box fan HEPA filter and a UV light and still had symptoms. The website section explaining why a particle filter doesn't address VOCs, and why UV-C at the coil addresses a different problem than in-duct air purification, was the thing that made the conversation productive instead of defensive. Customers arrived with a framework for what each product does, which meant I spent the appointment actually assessing their home instead of re-explaining the product category from scratch. The ERV section also opened conversations I never had before — homeowners in newer homes who had never heard of mechanical ventilation but whose CO2 levels explained everything about their headaches and fatigue.”
— B. Walters, indoor air quality and HVAC, Prairie Village, KS
Simple pricing
An IAQ site with filtration guide, MERV explainer, and assessment form starts at $200. A full site with purification section, ERV/HRV ventilation guide, and VOC content is $425–$750. One whole-home media filter and UV-C installation covers the cost. No contracts, no monthly fees.
Ready to get started?
Get a free mockup — no obligation. Fill out the form below, or give me a call.