You might think your business doesn't need a website. You've got word of mouth, maybe a Facebook page, and business is fine. I hear this a lot from small business owners in KC, and I get it — if something's working, why change it?
But here's the thing: you're leaving money on the table.
People Google everything now
When someone's toilet breaks at 2am, they don't dig through a phone book. They Google "plumber near me." When someone wants a haircut in Mission, they search "barber Mission KS." If you don't have a website, you don't show up. Period.
Even if someone hears about you through a friend, the first thing they do is look you up online. No website? That feels sketchy to most people in 2026. They'll go with the competitor who has one.
A Facebook page isn't a website
I hear this one a lot: "I have a Facebook page, isn't that enough?" No. Here's why:
- You don't own it. Facebook can change their algorithm, limit your reach, or shut down your page tomorrow. Your website is yours.
- It looks unprofessional. A Facebook page says "I haven't invested in my business." A clean website says "I'm legit."
- You can't rank on Google with a Facebook page. Not effectively, anyway.
- You can't control the experience. On your site, you decide exactly what people see and how they contact you.
It doesn't have to be expensive
This is the big misconception. People hear "website" and think $5,000-$10,000 from some agency. That's not the reality for most small businesses.
A clean, fast, mobile-friendly site with a few pages and a contact form? That can be done for a few hundred dollars. I build them starting at $350. You don't need animations, videos, and a blog with 50 posts. You need:
- Your name and what you do
- How to contact you
- Where you're located
- Maybe some photos of your work
That's it. Simple, clean, and effective.
It works for you 24/7
Your website doesn't take breaks. It doesn't call in sick. It's there at midnight when someone is Googling your type of business. It's there on weekends. It's there on holidays. It's the most reliable employee you'll ever have.
What to do next
If you don't have a website, or if yours looks like it was built in 2010, it's time. You don't need to overthink it. Start simple, get something cleaned up, and you can always build on it later.
I offer free audits for small businesses — no pitch, no pressure. Just an honest look at where you stand online and what would help.